Billions videos for YOU

YouTube is the leader of the world of the free videos sharing on line. 30.5 million people come every month on this webwite, which ranks it at the 10th place of the Alexa ranking.
What’s its history? How Youtube.com has become so popular?
Three formers employees of Playpal, Chad Hurley, Steve Chen, and Jawed Karim founded it February 2005. The creators offered the public a preview of the site in May 2005, and six months later, YouTube made its official debut. On October 9, 2006 it was announced that the company will be purchased by Google for US$ 1.65 billion in stock, which will be Google's biggest purchase to date. The purchase agreement between Google and YouTube came after YouTube presented three agreements with media companies in an attempt to escape the threat of copyright-infringement lawsuits. YouTube will continue to operate independently, and the company's 67 employees and its co-founders will continue working within the company.[
The wide variety of site content includes movie and TV clips and music videos as well as amateur content such as videoblogging. This diversity explains partly the success of YouTube. You can find so many things on it that you remember it every time you want to search something. But I think the main explaination of its success is the easiness to use it. Users may submit videos in several common-file formats (such as .mpeg and .avi). YouTube automatically converts them to Flash Video (with extension .flv) and makes them available for online viewing. Flash Video is a popular video format among large hosting sites due to its wide compatibility. Moreover, the fact you can put video on your blog from YouTube is an other key of its success. Indeed, there are more and more blogs, so more and more people want to make it attractive thanks to video.
In the future?
YouTube may be used by companies to reach consumers, either through video advertising either through analysis of the use of the Internet of particular videos. I mean as companies use internet buzz to spread advertising through funny videos, they could download them on YouTube to make it watch by more consumers. For example, Bic is launching an advertising campaign whose niche is teenagers. So they decided to use the web to spread funny videos. We could imagine they put it on YouTube. Second, on the Internet many statistics about webusers behavior are available. Companies can make a first launch of a music clip for example in order to analyse how to potential consumers could appreciate it.